NexPulse: AI-Powered Marketing Analytics and Content Workspace
By NexGen Team ·
NexPulse is an AI-powered marketing analytics and content workspace that eliminates fragmented reporting by unifying data across Meta, TikTok, and Google. Featuring the built-in PulseAI suite, it automates content creation, attributes paid ad spend to organic posts, and measures brand visibility across generative AI search platforms.
What Is NexPulse
Marketing teams running campaigns across social and search often lose hours each week pulling numbers from separate platforms just to answer a simple question: is the campaign working. NexPulse, built by NexGen in Singapore, solves this by unifying data from Meta, TikTok, YouTube, Google Ads, Google Analytics 4 and Google Search Console into a single workspace. Beyond analytics, NexPulse includes PulseAI, a built-in AI suite that generates content, audits pages for AI search readiness, and reports on brand visibility across generative AI platforms such as ChatGPT and Perplexity. For agencies managing multiple clients and in-house growth teams juggling several channels, NexPulse replaces a stack of disconnected tools with one credit-based workspace.
The Problems NexPulse Solves
Four recurring pain points shape how NexPulse is built. Marketing data is scattered across platforms, so NexPulse pulls it into one dashboard. Teams rarely know which organic post a paid ad actually boosted, so NexPulse automatically links ad spend back to the post it promoted. Reporting and content creation consume hours every week, so PulseAI automates executive summaries and first drafts of content, seamlessly integrating with your Content Marketing and Brand Blogging strategies. Brands are increasingly invisible in AI-generated search answers, so NexPulse measures and helps improve that visibility through its AEO and GEO tools, complementing traditional On-Page, Off-Page and Technical SEO efforts.
Cross-Channel Dashboard and Analytics
The core dashboard gives a single view of performance with month-over-month and year-over-year comparisons, so every percentage change is tied to a clear time window. An AI-generated executive summary sits at the top of the dashboard, giving a plain-language read of performance without digging through charts. A twelve-month cross-channel matrix, with category filters, CSV export and a grid-or-chart toggle, replaces the spreadsheet exports many teams currently rely on to brief stakeholders.
PulseAI: The Built-In AI Tool Suite
PulseAI is the AI layer inside NexPulse and covers several tools under one roof. Content Lab generates social posts, ad copy, email copy and AI-created images or video. AEO Content and AEO Audit crawl a page and return a 0 to 100 AI Readiness score with a plain-language verdict and the top three fixes needed to improve it. Functioning as an advanced Market Research AI tool, the GEO Report measures a brand's Share of Voice across AI platforms against a saved baseline and against competitors. Page Speed analysis, publishing connectors, an approval queue for reviewing AI drafts, and robust AI Automation workflow rules round out the suite. To keep outputs grounded, AEO and GEO tools fetch the real page content before generating a verdict, and are instructed to report an inability to analyse rather than invent findings when a fetch fails.
Paid and Organic Attribution
One of NexPulse's clearer differentiators is its ability to link paid ads back to the organic post that inspired them. On Meta and TikTok, this linking happens automatically by matching the ad's creative or video ID, with manual tagging available for dark posts that have no public organic version. Once linked, spend, reach and impressions from the paid side roll up onto the organic post across the dashboard, post detail view and exported reports, answering a question most social dashboards leave unanswered: which content did the ad budget actually support, and did it work.
Social Media Management and Reporting
NexPulse also handles day-to-day social operations, acting as a complete hub for Social Media Automation. This includes a cross-channel content overview, post creation and comparison, and paid social ads management with a dark-post toggle for Meta and TikTok. On the reporting side, teams can export AI-written performance reports and CSV or XLSX files that include the attributed paid metrics described above, making client or leadership reporting faster to prepare.
Team, Roles and Security
Each NexPulse account sits inside a workspace with member invitations and three seat roles: owner, who has full access including billing; manager, who has admin access without billing controls; and analyst, who has read-only access plus content upload rights. Data is shared across the whole workspace rather than siloed by user. On the security side, most platform connections use read-only permissions, with write access reserved for the publishing and scheduling features. Payments are processed through Stripe, so NexPulse never stores card details, and teams can delete data per connected source or remove their account entirely.
Integrations
NexPulse connects live to Meta (Facebook and Instagram), TikTok and YouTube on every plan, with Google Ads—including tracking for Google Search Ads (SEM)—Google Analytics 4 and Google Search Console available on the Growth and Pro plans. LinkedIn Ads, standalone Instagram, Shopify, HubSpot, Klaviyo and Amazon Ads are on the roadmap and not yet available. Each plan supports one connected entity per platform, such as one GA4 property or one Meta page, with additional workspaces available for teams that need to manage more.
Pricing and Free Trial
NexPulse offers three plans billed in Singapore Dollars: Starter at SGD 60 per month, Growth at SGD 180 per month, and Pro at SGD 380 per month, each with a monthly credit allowance that covers AI actions such as content generation, image and video creation, and AEO or GEO reports. Annual billing saves roughly 17 percent. Teams that want to try NexPulse first can start your NexPulse free trial on the Starter tier with 25 credits and no credit card required. One-time credit top-up packs are also available for teams that need more AI actions within a billing cycle.
Getting Started
For agencies and growth teams tired of stitching together separate analytics tools, AI writers and SEO checkers, NexPulse offers a single starting point: connect your channels, review the AI-generated summary, and use PulseAI to act on what the data shows, including how your brand is showing up in AI search results.
To learn more or request a full demo, please contact NexGen today.
FAQ
What is NexPulse? NexPulse is an AI-powered marketing analytics and content workspace that unifies data from Meta, TikTok, YouTube, Google Ads, Google Analytics 4 and Google Search Console, and uses its built-in PulseAI suite to generate content, executive summaries, AEO audits and GEO visibility reports. It is built by NexGen and billed in Singapore Dollars.
How much does NexPulse cost? NexPulse has three plans billed in Singapore Dollars: Starter at SGD 60 per month, Growth at SGD 180 per month, and Pro at SGD 380 per month. Annual billing saves roughly 17 percent, working out to SGD 600, 1,800 and 3,800 per year respectively. A 14-day free trial with 25 credits and no credit card required is also available, along with one-time credit top-up packs priced at SGD 15, 60 and 100 for 100, 500 and 1,000 credits.
Does NexPulse have a free trial? Yes. NexPulse offers a 14-day free trial on the Starter tier, with 25 credits and no credit card required.
Which platforms does NexPulse integrate with? NexPulse connects live to Meta (Facebook and Instagram), TikTok, YouTube, Google Ads, Google Analytics 4 and Google Search Console. Google integrations require the Growth or Pro plan. LinkedIn Ads, Shopify, HubSpot, Klaviyo and Amazon Ads are on the roadmap.
What are credits in NexPulse? Credits are consumed by AI actions inside NexPulse, such as 5 credits to generate content, 10 for an AI image, 50 for a video, and 8 for an AEO audit or GEO report. Every plan includes a monthly credit allowance, and unused top-up credits never expire.
What is PulseAI? PulseAI is the AI suite built into NexPulse. It includes Content Lab for social, ad, email and media generation, AEO Content and AEO Audit for a 0 to 100 AI Readiness score, GEO Report for AI-search Share of Voice, Page Speed analysis, and workflow automation with an approval queue and scheduling.
Can NexPulse tell me if my ad worked? Yes. NexPulse attributes paid ad spend, reach and impressions back to the organic post the ad promoted, automatically on Meta and TikTok, so paid and organic performance for that post can be reviewed together.
Is NexPulse secure? NexPulse connects to marketing platforms using mostly read-only permissions, keeps each workspace's data isolated, processes payments through Stripe without storing card details, and supports both per-source and full-account data deletion.
What is the difference between AEO and GEO in NexPulse? AEO Audit scores how ready a page is to be cited by AI answer engines with a 0 to 100 AI Readiness score. GEO Report measures a brand's Share of Voice visibility across AI platforms compared to competitors.
Who is NexPulse for? NexPulse is built for marketing agencies and in-house growth teams that run paid and organic campaigns across social and Google and want unified analytics with AI content generation in one workspace.